In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.
SWOT analysis (or SWOT matrix) is a strategic planning technique that helps a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
Learn the how and why of writing a business plan. In this lesson you'll conduct the research to find the data you need to support your decisions, describe your business, your products and services, list how you match up against your competitor's strengths, and write an executive summary.
Learn how to prepare a plan to help turn your business idea into a reality. In this lesson you'll research your target customer market, find out who your competitors are, and analyze their strengths against your own.